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The Programme

Making the Value Shift

This Masterclass is all about value and how organisations can use circular economy framing to capture that value. We will look at the principles and tools used to identify, analyse, quantify and manage the implementation of circular ‘value’.

Innovating for Value Creation

We examine what value creation means within a circular economy, and the different ways some companies are creating value. We also look at some of the practical tools available to organisations looking to make the move to a circular economy model.

Developing Circular Business Models

We move from the idea of creating value to the challenge of capturing that value. Value capture lies at the heart of a business model design and is both a science and an art form.

Optimising the Value Chain

We look at value distribution. How does circular economy potentially shift the distribution of value, or increase the overall value created?

Measurement and Metrics

We look at the challenge of how we might measure circular value, or use indicators and metrics to shift the ways we think about value. This inevitably leads us to look at how we account for not only negative externalities but positive social and environmental outcomes.

Dealing with Increasing Complexity

How do successful companies reach scale and tipping points? What are the challenges of managing circular activities at scale?

Upcoming Courses



See dates of Cohort 10 to 14 of the Masterclass on our Events Page.



Course Brochure & Flyer


Download a copy of the course brochure new

The Team

Professor Peter Hopkinson

Professor of Circular Economy at the University of Exeter Business School. Peter joined the University in November 2017 as the Director of a new inter-disciplinary Exeter Centre for Circular Economy.

Professor Fiona Charnley

Associate Professor of Circular Economy and Co-Director of the Exeter Centre for the Circular Economy. Fiona joined the University of Exeter Business School in May 2019 after working for eight years at Cranfield University as a Senior Lecturer in Circular Innovation.

Jo Miller

Circular Economy Educator. Jo is a freelance Learning Consultant with ten years’ experience in creating innovative and pioneering learning spaces to build and exchange knowledge on the circular economy.

Ingela Wickman Bois

Ingela has a broad cross-industry experience from global corporations in strategic roles in sustainability, marketing/communication, operations and innovation management, covering FMCG and Energy. She is currently advising companies on business performance linked to the design and optimization of profitable, potentially industry transformational circular models, by combining competitive strategic re-thinking, change management and digitalization, enabling circularity.

Sarah Langmaid

Impact and Partnership Development Officer with a particular focus on professional education and the circular economy. Sarah joined the University of Exeter Business School in October 2019 and supports the Circular Economy Masterclass Course and works behind the scenes to facilitate the development of relationships between public and private partners.

Will Stewart

Learning Designer, teacher and educator; involved in the design and delivery of online courses for over 20 years. Will worked with the Ellen MacArthur Foundation and the University of Bradford for 7 years designing and delivering online Executive Education courses on the Circular Economy.

Will, working with the Exeter team, designed the Circular Economy Masterclass Course.

Theresa Beattie

Learning Designer, teacher and Director of Learning Design Innovation, a company specialising in the design and delivery of bespoke online training and education.

Theresa, working with the Exeter team, designed the Circular Economy Masterclass Course.


“Wonderful, eye opening and empowering experience. Thank you.”

“I have LOVED this course, thanks so much – very well organised, site easy to navigate, friendly and professional support, great calibre of cohort…”

“….the classes exceeded my expectations! The combination of videos, case studies and webinars was great…”

“I have actually learned more than I expected. This journey has been an eye opener for me about the potential of circular economy. Further it has been a chance for me to put words and a rationale on a number of concepts for which I had so far only had partial grip”

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