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Hopkinson, P., Zils, M., Hawkins, P., & Roper, S. (2018). Managing a complex global circular economy business model. California Management Review. Vol. 60. No.3, 71-94. The article (pdf below) presents an in-depth case study focused on Ricoh, based on interviews with Ricoh managers into how this global company has developed a substantial circular business model at scale. The case highlights some of the core components that have enabled Ricoh to realise value from its remanufacturing business and how it has progressively integrated this into a global model.

Managing a Complex Global Circular Economy Business Model(1)

Categories: Business Models, Manufacturing
Tags: Business Models, Example