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TED Talk: What if advertising was honest?

TED Talk: What if advertising was honest?

After years of brand building, marketing veteran Sylvester Chauke realized that his industry had sold the world on overconsumption, with devastating consequences. He shares how marketers could instead promote sustainability with “honest ads” that do right...
Business for Sufficiency

Business for Sufficiency

The Business for Sufficiency database is a tool that showcases companies’ efforts to promote sustainable consumption practices. By providing real-world examples, it aims to inspire companies to consider sufficiency as part of their business models.
๐’๐”๐’๐‘๐„๐† ๐€๐ง๐ง๐ฎ๐š๐ฅ ๐‘๐ž๐ฉ๐จ๐ซ๐ญ: ๐€๐ง ๐€๐ฌ๐ฌ๐ž๐ฌ๐ฌ๐ฆ๐ž๐ง๐ญ ๐จ๐Ÿ ๐’๐ฎ๐ฌ๐ญ๐š๐ข๐ง๐š๐›๐ฅ๐ž ๐…๐ข๐ง๐š๐ง๐œ๐ข๐š๐ฅ ๐‘๐ž๐ ๐ฎ๐ฅ๐š๐ญ๐ข๐จ๐ง๐ฌ ๐š๐ง๐ ๐‚๐ž๐ง๐ญ๐ซ๐š๐ฅ ๐๐š๐ง๐ค ๐€๐œ๐ญ๐ข๐ฏ๐ข๐ญ๐ข๐ž๐ฌ

๐’๐”๐’๐‘๐„๐† ๐€๐ง๐ง๐ฎ๐š๐ฅ ๐‘๐ž๐ฉ๐จ๐ซ๐ญ: ๐€๐ง ๐€๐ฌ๐ฌ๐ž๐ฌ๐ฌ๐ฆ๐ž๐ง๐ญ ๐จ๐Ÿ ๐’๐ฎ๐ฌ๐ญ๐š๐ข๐ง๐š๐›๐ฅ๐ž ๐…๐ข๐ง๐š๐ง๐œ๐ข๐š๐ฅ ๐‘๐ž๐ ๐ฎ๐ฅ๐š๐ญ๐ข๐จ๐ง๐ฌ ๐š๐ง๐ ๐‚๐ž๐ง๐ญ๐ซ๐š๐ฅ ๐๐š๐ง๐ค ๐€๐œ๐ญ๐ข๐ฏ๐ข๐ญ๐ข๐ž๐ฌ